PANDORA Jewellery

Working with independent jeweller T H Baker, Griff & Co’s founder managed all marketing, events and production of graphic design work for 21 Pandora franchises. Working closely for several years with PANDORA UK’s London based marketing team, the franchise stores operated by T H Baker helped to develop PANDORA into what it is today.

Seasonal artwork for eCommerce, social media, regional marketing and instore point of sale was produced; with visual assets being licensed from PANDORA’s international office in Denmark. Events supported each season’s launch with the most notable events being the Girls Aloud campaign in 2013 and the PANDORA Wishes campaign with Jamie and Louise Redknapp, Rochelle and Marvin Humes, and Jameela Jamil and Rick Edwards. The latter featured an instore event with Marvin and Rochelle, presented by Sarah Jane Crawford. National press, bloggers and TV covered the event, ensuring a successful Christmas trading would follow.